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Writer's picturePerformers Of Pride

Compassion in Beauty: A Selection of Cruelty-Free Makeup Brands

In today's drag industry, it's crucial to be increasingly conscious of the products we use, not only in terms of quality but also their impact on animals and the environment. As drag performers and members of the LGBTQIA+ community, we have the power to make a difference by choosing vegan and cruelty-free makeup products. Australia offers a fantastic range of such brands that prioritise the well-being of animals and the environment, allowing us to express our fabulous selves guilt-free.



Why should you opt for vegan and cruelty-free makeup?


Well, these products are formulated without any animal-derived ingredients and are never tested on animals. By making this conscious choice, you actively contribute to animal welfare, protect our planet, and promote an ethical beauty industry. Not to mention, these cosmetics often harness the power of plant-based alternatives, offering you high-quality, sustainable, and healthier options for your dazzling beauty routine.



Suitable Brands to Purchase


Now, let's dive into some of the must-have vegan and cruelty-free makeup brands available in Australia:



Inika Organics logo

INIKA Organic: Renowned for its luxurious and high-performance makeup, INIKA Organic is a 100% vegan and cruelty-free brand. Their certified organic, non-toxic products, crafted from natural ingredients, cater to diverse skin tones with an extensive range of cosmetics including foundations, concealers, eyeshadows, and lipsticks.


Eye of Horus Cosmetics logo

Eye of Horus: If you want your eyes to mesmerise the crowd, Eye of Horus is your go-to brand. This cruelty-free and vegan brand specialises in eye makeup, offering stunning and long-lasting products such as mascara, eyeliners, brow products, and eyeshadow palettes. With nourishing botanical ingredients and no harmful chemicals, your eyes will shine brighter than ever.


Australis Cosmetics logo

Australis Cosmetics: Being an adored Australian brand, Australis Cosmetics brings you an extensive selection of affordable yet high-quality vegan and cruelty-free makeup. From foundations and primers to lipsticks and nail polishes, their range caters to the diverse needs and preferences of makeup lovers of all ages.



Ere Perez logo

Ere Perez: Embrace natural beauty with Ere Perez, a cruelty-free and vegan brand committed to offering gentle formulas and a wide range of skincare and makeup products. Their minimalist approach enhances your natural features while being kind to animals and the planet.



Natio Cosmetics logo

Natio: Natio, a popular Australian brand, not only provides skincare products but also offers a variety of vegan makeup options. With clear labelling for easy identification, Natio's commitment to cruelty-free practices and affordable prices makes them a trusted choice.




Sukin logo

Sukin: While Sukin is primarily known for its skincare range, they also offer vegan and cruelty-free makeup options. Made with natural, nourishing ingredients, Sukin's cosmetics are perfect for those seeking a minimalist approach to beauty without compromising ethical values.




Kryolan logo

Kryolan: For professional-grade makeup, Kryolan is a renowned brand that upholds cruelty-free practices. While not all their products are vegan, they clearly label their vegan options, making it easier for you to choose from their wide range of foundations, powders, eyeshadows, and more.




Fenty Beauty logo

Fenty Beauty: Founded by the iconic Rihanna, Fenty Beauty has gained global recognition for its inclusive range of cosmetics. While not all their products are vegan, Fenty Beauty offers exceptional quality and a selection of vegan options that cater to diverse skin tones, allowing you to express your individuality on and off the stage.



e.l.f. logo

e.l.f. (eyes lips face): e.l.f. is a popular cruelty-free brand known for its affordable yet high-quality makeup products. They offer a wide range of cosmetics, from foundations and primers to eyeshadows and lipsticks. e.l.f. is committed to providing cruelty-free options at accessible prices, making it a favourite among makeup enthusiasts.



Remember, while these brands are cruelty-free, not all their products may be vegan. To ensure your makeup aligns with your values, refer to specific vegan labeling or reach out to the brands for more information.



Brands to Avoid


Now, let's discuss some brands that you may want to avoid, as they still test on animals:

  • MAC Cosmetics

  • Maybelline

  • L'Oreal

  • Revlon

  • Estée Lauder

  • Benefit Cosmetics

  • Clinique

  • CoverGirl

  • Avon

  • Rimmel London

  • Max Factor

  • NARS

  • Bobbi Brown

  • Yves Saint Laurent (YSL)

  • Lancôme

  • Giorgio Armani Beauty

  • Dolce & Gabbana Beauty

  • Shiseido

  • Dior

  • Guerlain

  • Shein



How to Find More Information


Finally, if you're looking for a comprehensive and trustworthy resource to explore cruelty-free brands, we highly recommend visiting Leaping Bunny.

Leaping Bunny logo

Leaping Bunny is an internationally recognised certification program dedicated to promoting cruelty-free practices in the beauty industry. By visiting their website here, you can access their extensive database of certified cruelty-free brands. Unlike PETA, Leaping Bunny actually independently verify the companies they endorse.


So, my fabulous friends in the Melbourne drag and LGBTQIA+ community, let's join forces to embrace the power of vegan and cruelty-free makeup. By incorporating these ethical choices into our routines, we can express our true selves while making a positive impact on the world around us. Remember, when you rock the stage, you're also advocating for a kinder and more compassionate future. Stay glamorous, stay compassionate!

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